Customer Data Platform CDP

Enjoy the value of an integrated martech ecosystem.

When you integrate data and martech systems onto a headless Customer Data Platform (CDP), you give your sales, marketing, and service teams the ability to become customer-centric and to make their jobs more fun. But the benefits of CDP don't stop there.

As the demand for personalization and tailored content grows, your business will have the actionable insights to deliver what your consumer needs, when they need it. With access to a centralized 360° consumer profile on a headless and open Customer Data Platform (CDP), your business can leverage the power of Google Cloud CDP to:

Create customer segments

Create customer segments that can be used for audience creation and targeting.

Measure performance

Measure the performance of marketing and sales efforts on customer and medium-type level.

Trace user interaction

Trace user interaction across owned and paid channels, apps and platforms.

Increase brand recognition

Increase brand recognition and engagement for higher conversion rates.

Predict customer behaviour

Predict customer behaviour to optimise marketing outcomes.

Optimise ad spend

Optimise ad spending by targeting customers and audiences that bring the highest value to your business.

Unify data. Activate insights. Deliver results.

Our Customer Data Platform (CDP) solutions allow you to execute data-driven campaigns and workflows to grow your customer-base, while we manage your first-, second-, and third-party data under GDPR compliance.

In this cookieless era, a Customer Data Platform (CDP) provides the single source of truth you need to implement the necessary AI and marketing tools.

Packaged CDPs are limited to customer data only. Our headless composable CDP approach supports interoperability with the enterprise.

Google Data Cloud offers the ecosystem needed to build custom Customer Data Platform (CDP) solutions that solve all your use cases so you can distinguish yourselves from the competition.

We have the frameworks, templates, and use case experiences to deliver a flexible marketing technology ecosystem adapted to your current and future business needs.

When you start to work with us, we guarantee initial business results after four weeks.

Customer Story

FD Media - Customer Data Platform

A modular and flexible CDP to support data-driven transformation

Insights

The Google CDP Book

Join leading brands benefitting from CDP's with our comprehensive guide

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Over a decade of experience

In customer data platform (CDP) implementations for companies of any size or maturity.

Designed and implemented CDP solutions

Across retail, e-commerce, CPG, media, travel, leisure, recruitment, finance, professional services and manufacturing.

Over 100 use cases

And templates at your disposal with pre-built code reducing the time to market and your bottom-line.

CDP partner for Google Cloud

Identified as the foremost Customer Data Platform (CDP) development service partner in Europe for Google Cloud.

Proven success

In building Customer Data Platforms (CDPs) tailored to specific business use cases that will scale with your growth.

Robust experience with businesses

Looking to integrate their analytical and engagement software with our headless data CDP.

Do More. Spend less. Ask us how.

As the first Google Data Cloud partner in the Netherlands, we continue to grow specialization and certification statuses with Google Cloud Marketing Analytics, year after year.

By leveraging Google Cloud Platform (GCP) and your owned, earned, and paid channels, we optimize customer interactions for success.

Our headless data Customer Data Platforms (CDPs) and marketing analytics solutions deliver:

better media measurement
digital marketing ROI
personalized customer experiences
faster campaign insights
cost reductions
a secure and robust architecture

Customer Data Platform

Unify. Integrate. Connect. Measure.

Orchestrate your buyers experience with a flexible & secure Customer Data Platform (CDP).