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live webinar

Navigate the Analytics and Gen AI Revolution for Publishers

17 October 2024  |  12:30 - 14:00 | Online (via Google Meet)

webinar

Register Here

Speakers

Jeroen Veldhoen
Jeroen
FD Media Group

Jeroen Veldhoen

Director Data & Analytics FD Media Group

About Jeroen
Daan van Renterghem
Daan
Sijthoff Media Group

Daan van Renterghem

CTO Sijthoff Media Group

About Daan
Charles Ferrari
Charles
Google

Charles Ferrari

Customer Engineer at Google

About Charles
Jan Hendrik Fleury
Jan Hendrik
Crystalloids

Jan Hendrik Fleury

Commercial Director at Crystalloids; Chairman, Teacher

About Jan-Hendrik

About the webinar:

The media landscape is shifting beneath our feet. Audience behaviours, content consumption patterns, and revenue models are evolving quickly. Data and analytics are not just tools; they're the compass guiding successful media companies through this transformation.

In this webinar, you will learn how leading publishers like Time Magazine, FD Media Group, Forbes, and Sijthoff Media leverage data, analytics, and AI to drive growth, understand their audiences, personalise content, and make informed decisions.

Agenda:

  • Generative AI case studies  - Jan Hendrik Fleury Crystalloids, teacher at Beeckestijn Business School and chairman of Data-Driven Marketing Association
  • First-party data strategy - Jeroen Veldhoen - Manager Data & Analytics FD Media Group
  • How to bring self-service analytics to the fingertips of stakeholders - Daan van Renterghem - IT Director Sijthoff Media Group
  • Leveraging data to the next level combining Gen AI and data governance - Charles Ferrari - Customer Engineer - Google Cloud
 

Key Takeaways:

  • Learn from case studies how publishers use Generative AI to optimize everything from content creation to subscription models.
  • Benefits when Gen AI is applied well in editorial context such as increased efficiency, consistency and quality, personalization at scale by providing content in preferred format and time
  • First-party data: Discover how FD Media Group leverages robust first-party customer and content data to personalize content, fuel targeted marketing campaigns, and build a strong foundation for Gen AI initiatives.
  • Self-Service Analytics: Empower Your Teams: Hear from Sijthoff Media Group how they democratized data access with self-service analytics, enabling faster and well-informed decision-making while creating a data-driven culture.
  • Generative AI and the Future of Analytics: Get a glimpse into the future as we discuss how cutting-edge Google Cloud technologies like Gen AI in Vertex AI, BigQuery and Looker are revolutionizing data analysis and opening new possibilities.

Why Attend: 

Data and Gen AI are a double-edged sword for media. They offer unprecedented opportunities for growth and innovation but also pose threats to those who fail to adapt.

Who Should Attend:

  • Directors in IT, Editorial, Marketing, Sales
  • Data team members such as analysts
  • Innovation project roles and Product Managers
 

Join us to learn:

  • How to turn data into actionable insights that drive revenue and employee satisfaction
  • Successful use cases for Gen A in editorial context 
  • Best practices for building a sustainable first-party data strategy
  • How to establish a data-driven culture throughout the business
  • How Gen AI is integrated into Google Cloud’s services, such as Looker and BigQuery
  • What's on the roadmap for data and analytics at Google Cloud

Register