Google Cloud Premier Partner · Claude Partner Network member
We build the data, AI, and cloud foundation
your business runs on.
For organisations where data needs to drive decisions reliably, not occasionally. We design and build the infrastructure that makes that possible, on Google Cloud.
Before your next renewal
Custom software you could own instead of rent
Licences for tools like these usually go up at every renewal, while your team uses only part of what you pay for. We replace them with custom software, built with AI around the features and design you want. Once it's done, the software, the code and the roadmap are yours, with no licence to renew.
Reporting & BI
Power BI Tableau Looker Qlik Domo Sisense ThoughtSpot MicroStrategy
Marketing & CRM
HubSpot Salesforce Marketo ActiveCampaign Pipedrive Dynamics 365 Zoho
Email & social
Mailchimp Brevo Klaviyo Hootsuite Buffer Sprout Social Exclaimer CodeTwo
Writing & content
Grammarly Jasper Copy.ai Writer
Diagrams & whiteboards
Miro Lucidchart Mural
Service desk
Zendesk Freshservice ServiceNow Jira Service Management
Customer data
Segment Bloomreach mParticle Tealium RudderStack
Integration
MuleSoft Boomi Zapier Make Fivetran Workato Celigo
and whatever else renews every year
Results
Clients trust us
to build their data foundation
Data Platforms · Security
Rituals Cosmetics
30M
member profiles unified across their digital touchpoints
View case
Data Engineering · BI
FD Media
1
single source of truth for their first-party data
View case
Data Activation · CDP
Body&Fit
2M+
annual orders analysed in real time, across 5+ unified systems
View case What we build
From cloud foundations to AI in production
End-to-end implementation on Google Cloud, from data foundations and AI to cloud security, business intelligence, managed infrastructure, and custom software development.
Where we come in
The situations we
know well
Software & licences
Paying more every year for software only a few people use
Each renewal costs a bit more, only part of the team has a login, and the feature you asked for is still on the vendor's roadmap. Someone questions it in the budget meeting, but with no real alternative on the table, the contract gets signed again.
What we do
We work out what the tool costs you each year and what custom software would cost. If building comes out cheaper, we build it together with your team, and the software, the code and the roadmap are yours from then on.
Data platforms & engineering
The platform that grew faster than its documentation
You inherited a platform you didn't design. It works, but every change feels like a risk because the documentation isn't there. Your team is spending more time keeping things running than building what's next.
What we do
We work in your codebase, not alongside it. We document what's there, stabilise what's fragile, and hand back a platform your team can confidently build on, without a dependency on us to keep it running.
AI & machine learning
AI initiatives waiting on data that isn't ready
The demo is convincing, but production tends to surface problems the prototype doesn't show. Data quality, pipeline readiness, model governance — the proof-of-concept has often been sitting in a notebook for longer than anyone planned.
What we do
We'll tell you if the data isn't ready, before you've committed budget to the build. When it is, we ship the model, the pipeline, and the monitoring together, so you're not back in six months asking why it drifted.
Customer data & activation
Customer data in six systems, personalisation in none
You know your customers, but your data doesn't. Profiles split across six platforms, journeys you can't stitch together, and campaigns that go out to the wrong audience because the single source of truth doesn't exist yet.
What we do
We build the customer data foundation your activation team has been waiting for: one profile per customer, resolved in real time, compliant by design, and owned by your team rather than licensed from a vendor.
Cloud & security
A cloud environment under pressure, not under control
Your cloud footprint grew fast, but the controls didn't keep up with it. Costs are harder to explain than they used to be, and there have probably been incidents your team heard about from a user rather than from monitoring. The capability is there, but the bandwidth to manage it properly usually isn't.
What we do
We bring the environment under control and keep it that way, with proactive monitoring and a managed service layer so you're not the one getting the call at 11pm.
Google Cloud Premier Partner
Platform expertise
that goes deep
Google's Premier Partner tier is reserved for partners with consistent client outcomes and a certified team across its core domains. Our teams have direct access to Google's engineering and product organisations, which tends to matter when a project moves fast.
20+
Years with Google Cloud
ISO
27001 Certified
Premier
Google Cloud Partner status
What clients say
Driven by a results mindset
By moving away from traditional BI licenses to a custom platform built with AI, we eliminated recurring SaaS costs and removed user restrictions completely. We now have full ownership of a platform that scales seamlessly with DMG’s business, without being tied to vendor limitations.
Crystalloids don’t oversell, they deliver. Quietly, consistently, and with real expertise. When I needed extra capacity, I called them on a Wednesday and had a developer by Monday. That level of reliability is rare.
For years we are working side by side with Crystalloids in realizing the Personalisation dream of ANWB … The Crystalloids consultants are very professional, knowledgeable and technically proficient … Some consultants are with us over 3 years and are full-fledged team players in the ANWB teams. With great collaboration and until now with very valuable results for our members, society and ANWB organization.
Talk to us